Digital Cameras

August 22, 2009

How does Best Buy, Circuit City etc. make their floormodel HDTVs look so photorealistic?




Question by curiouscatkiller:

I recently bought saw a floor model of a Samsung TV with 120Hz capability at Best Buy and the clips I saw of the Bourne Ultimatum and Pirates of the Carribean looked so realistic it was eerie. I thought I was watching documentary footage of behind the scenes footage. I have a 120Hz capable TV at home and I watch the same movies and I don't see the same eerie quality. Is it because I have a different brand of TV? Is it because, as the guy at Best Buy implied, I didn't buy the 300 dollar calibration they provide? Is it because of some special demo disc they are using as some people suspect on various forums? I was skeptical of the calibration answer because the guy was simply trying to make 300 dollars but I'm wondering if I should return my Sharp Aquos 52 inch 82U for the Samsung 5271. Any advice?
I recently saw a floor model of a Samsung TV with 120Hz capability at Best Buy and the clips I saw of the Bourne Ultimatum and Pirates of the Carribean looked so realistic it was eerie. I thought I was watching documentary footage of behind the scenes footage. I have a 120Hz capable TV at home and I watch the same movies and I don't see the same eerie quality. Is it because I have a different brand of TV? Is it because, as the guy at Best Buy implied, I didn't buy the 300 dollar calibration they provide? Is it because of some special demo disc they are using as some people suspect on various forums? I was skeptical of the calibration answer because the guy was simply trying to make 300 dollars but I'm wondering if I should return my Sharp Aquos 52 inch 82U for the Samsung 5271. Any advice?
Sorry about the duplicate info above. I tried to edit the top one and they won't let me. I have a blu ray and an hd dvd player and the tv is 1080p/24fps so it is all top of the line and equivalent as far as specs are concerned. Only difference is that mine is Sharp Aquos and theirs is Samsung.
Okay so I did a little independent research and I discovered that although my TV has 120Hz just like the Samsung model, it lacks anti-judder which is what is making the movies look like video. Does anyone know of any sort of add on you can put on a TV that provides anti judder or am I pretty much relegated to having to exchange the TV I have if I want this technology?

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14 Comments on How does Best Buy, Circuit City etc. make their floormodel HDTVs look so photorealistic?

August 23, 2009

stiltskin @ 5:27 pm:

No I love my aquous

They were most likely using a blu ray player and playing a blu-ray disc.

DVDs will not give you that amazing quality because they are not HD you need to look into blu-ray.

cable127 @ 9:52 pm:

I'm not sure what Best buy uses but how did you watch those same movies? They might have been using hd-dvd/ blue-ray to make it more clearer.

August 26, 2009

Voss Man @ 7:55 am:

is your tv 1080 p! contrast ratio is also important! they probably have hd or blue ray dvd player and disc. those are some of the things i know

ty t @ 8:35 pm:

yea get a blu ray player.. hd is going out. and make sure you get the hdmi cables!

August 27, 2009

DisneyKrayzie @ 3:30 am:

Most likely it was a Blu-Ray player hooked up to a HDTV with 120hz, my Best Buy shows a Blu-Ray on a Sony Bravia 1080p 120hz and I was blown away at the quality. If you are trying to achieve that quality with a standard DVD player it wont happen, if you want that quality it is time to invest in a Blu-Ray player. Also make sure you are using HDMI to connect the player to TV.

August 29, 2009

Paul in San Diego @ 4:32 am:

If you're watching HD programming off the cable or satellite at home, the resolution is only 720. But, the TV store probably had a full 1080p source (blue ray disk?) to feed all the TVs.

Also, consider that a larger screen at 1080 won't necessarily look as good as a smaller screen at 1080, especially up close. For example, you would have to watch a 50-inch TV from 20 feet away to get the same viewing quality as a 40-inch TV from 15 feet away.

Regarding the "calibration", I've never heard of that. You should be able to plug and play, with maybe some personalized adjustments (brightness, contrast, and various other picture adjustments available from the setup menu) without having to pay an extra $300 to have someone "calibrate" the TV for you. Unless your Sharp is a rear projection or something. Even then, I would think it should come from the factory ready to go without having to pay extra to tweak it.

August 31, 2009

dominator2 @ 10:35 pm:

Aquos and vizio are good

September 3, 2009

Barry @ 7:35 am:

an easy way to calibrate a tv is to go to blockbuster and rent the dvd "the incredibles" in the set up menu they have the THX Optimizer you can follow a few easy instructions and your tv will be properly calibrated

September 4, 2009

Aaron W @ 7:12 am:

i also saw the samsung 52 lcd and thought that it was the best looking large screen lcd that i have ever seen. it was side by side with a sony playing the same source material and it bew it away for about $700 less.

September 7, 2009

§upport Liberty @ 7:13 am:

1. connectivity. Using HDMI (consumer products) will provide the best picture. The content is transferred digitally from the source to the TV.
2. content. Over-the-air broadcast HD content is 720p or 1080i. Over cable and satellite, recompressing and higher compression will reduce picture quality, broadcast is tops.
3. 120hz requires a source that can deliver that rate, or a frame rate doubler.

The store is probably using Blu-ray or HD-DVD as the source, which can output in 1080p.

Examine the TV settings. There are often display options to adjust for room light, sharpness, and a variety of things to tweak the picture to your liking.

Having the set properly calibrated can help. Factory settings are not perfect. But I would examine your set-up first, content and connectivity, before spending money on calibration. You may also find another place to have it calibrated, an authorized service center, under warranty.

Compare the specs carefully on the two models. Look for contrast ratio, brightness, and actual display resolution. Just because a TV accepts 1080p doesn't mean the screen has a horizontal resolution of 1080, 768 is common. Earlier sets were even lower. Many manufacturers still do not publish the actual screen resolution.

The other set may well offer a better picture. This stuff is constantly evolving.

Laissez-Faire Guy @ 8:49 am:

I noticed the same thing on that Samsung 71 series. Some people didn't like it saying it looked too much like video. I on the other hand thought it looked so realistic I was looking at actual people at times.

How'd they do it? They were playing one of the better Blu-Ray discs on it, at the full 1080p resolution. The Fantastic 4 Silver Surfer Blu-Ray disc is particularly good at demonstrating this effect. The 120Hz technology on the Samsung really shines in those cases.

Go buy a Blu-Ray Player and the same movie you saw playing. Run it on your present TV. If you still think the Samsung is better, see if they'll let you exchange them.

September 9, 2009

aditya s @ 11:04 pm:

they enhance the picture colour and use hd receivers

September 12, 2009

Joe @ 2:09 pm:

As far an anti-judder, if your tv does not have it there is no way to add it on. A lot of times that feature is in the menu but not enabled by default. Also, it really only helps film type movies stablizing on the picture giving it a nicer look.

As far as calibration, I had one done from Best Buy's home theater install team( the Geek Squad) and it was amazing the difference in the picture. After it was calibrated, I was able to see detail especially in the grayer areas of the movies that I never was able to see previously, it was either to black or to white in those areas. So I would recommend that service but I also watch alot of blueray movies at home.

September 13, 2009

VoirDire @ 2:22 am:

We at Best Buy DO NOT do anything special to make the floormodel HDTVs look photorealistic. Our televisions are connected to a High-def Directv which is broadcasted at 1080i resolution. A couple of the models should have blu-ray players connected to them, which if you were watching Nourne Ultimatum and Pirates of the Caribbean, then it was most definitely blu-ray. Blu-ray broadcasts in 1080p resolution. So the difference between 1080i and 1080p is uncanny. 1080p will give you the photorealistic picture regardless of where it's at…it be Best Buy or your home.